The phrase denotes stores, primarily on-line, that share similarities with the fast-fashion retailer Nasty Gal. These institutions usually function stylish, inexpensive clothes aimed toward a younger, fashion-conscious demographic. For example, retailers with a concentrate on edgy, up to date designs and aggressive advertising methods may very well be described by this phrase.
The importance of figuring out these various sources stems from a number of components. It permits customers to broaden their buying choices, uncover various types, and probably discover higher pricing or improved customer support. Traditionally, understanding the panorama of comparable retailers has been useful in adapting to altering trend traits and market calls for.
