This entity denotes a enterprise established in Amsterdam specializing in Korean skincare and beauty merchandise. The identify suggests a give attention to “each day” (haru haru) magnificence routines, indicating a product vary designed for constant, on a regular basis use. It doubtless provides a curated number of objects originating from South Korea, a area famend for its revolutionary and efficient magnificence options.
The importance of such a enterprise lies in offering entry to specialised merchandise usually unavailable by means of mainstream retailers. It caters to shoppers looking for particular formulations, elements, and methods attribute of the Korean magnificence philosophy, which emphasizes preventative care and reaching wholesome, radiant pores and skin. Traditionally, curiosity in Ok-beauty has grown considerably in Western markets, creating demand for retailers providing genuine and various product traces.
