The phrase references a particular aesthetic and ornamental theme employed by a serious arts and crafts retailer throughout the Christmas season. It evokes imagery of vibrant colours, outsized candy-themed ornaments, and kooky decorations paying homage to the basic board recreation, usually used to create elaborate vacation shows throughout the retailer.
This specific theme leverages the inherent nostalgia and joyful associations many individuals have with childhood confectionery. Its adoption by a big retailer permits for a visually interesting and immersive purchasing expertise, probably growing buyer engagement and driving gross sales throughout the essential vacation interval. Moreover, it represents a aware resolution to create a definite, memorable model id related to festive cheer.